Posts Tagged ‘coaching’
Elevator Rides
Should Be Like This
Many small business owners still struggle to perfect their elevator speech. An elevator speech, for those who have never been to a Chamber meeting, or other networking event, is a short synopsis of a business. Ideally the elevator speech provides a description so concise and so compelling that, in that magical moment when an entrepreneur finds herself in the elevator with Donald Trump, she is able to parley that 60 second ride into a d $2M investment.
Are so Yesterday
Elevator rides are no longer just rides. It may take 60 seconds to descend from the 19th floor to the ground but 60 seconds is WAY too much time to waste listening to a stranger. In sixty seconds Donald Trump can have his I-phone out of his pocket and have dashed off two tweets and an e-mail. He is not going to stand around listening to one person pitch one business idea.
Are Old Technology
The 14th Annual Webby Awards, held in New York on Monday night, honored the best on the internet. By rule, all acceptance speeches can be no more than five words! Check out these videos of some of the winners. What can you say that is meaningful in five words?
Social media strategy consultant and blogger Jay Baer, claims, “We’ve gone from thoughtful to concise.” Jay suggests we pare down our business value statements to 120 characters to allow for re-tweets.
Are Getting Faster All the Time
It sounds short but it is not that hard. I managed the following brief statement about who I am and what I do and even how I do it in just 78 characters with room to spare.
“I turn business owners into confident business leaders through focused personal coaching.”
Please give it a try and share your results in the comments.
photo by sachman75